Every business leaks demand. Only the shape of the leak changes.
A law firm loses the client who called three firms at once. A store loses the cart that stalled on a shipping question. A contractor loses the 7pm emergency. Different businesses, one identical failure: demand arrived, nobody worked it in time, and nothing recorded it as a loss.
Cosmo works the same four categories everywhere — missed calls, stalled leads, unclosed opportunities, dormant customers. Pick your industry to see which one usually costs the most.
Service & trade
Professional
Health
Commerce
Growth
Emergency calls that go unanswered go to the next number.
Demand is urgent and time-sensitive. A missed call during a rush or after hours is a call the next contractor picks up — usually within the hour.
Illustrative scenario
A no-cool call comes in at 7pm. Every tech is on a job. Cosmo calls back within minutes and books the appointment for first thing tomorrow — before the homeowner tries anyone else.
If your business takes calls, quotes work, or serves repeat customers, it applies.
The 12 industries above are the ones we describe in detail, not the ones we’re limited to. The mechanism doesn’t care what you sell — it cares whether someone raised their hand and whether anyone followed up in time. The audit models your own numbers rather than an industry average, so it works the same whether or not you see your category listed.
See which of the four is costing you the most.
Three questions to start. Cosmo models the recovery opportunity from your own numbers — free, and no sales call attached.